Intelligent construction specification in the cloud

A range of subscription options to make NBS Chorus work for you

Calculate the ROI for your business and gain a clearer understanding of the benefits that you may be able to achieve by using NBS Chorus

A dynamic and unified classification system for the construction industry covering all sectors

A new content library available in NBS Chorus that's suitable for smaller projects

Thinking about moving to NBS Chorus? Discover the benefits of moving to a digital specification platform

Leading the built environment with powerfully connected knowledge, products and services around the world

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NBS Chorus Plans and Features New ROI Calculator Uniclass 2015 SpeedSpec New Whitepaper New Book a demo Sign in to NBS Chorus NBS Source Book a demo Go to NBS Source Other tools and services Sign in to EzySpec

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Articles Case Studies Latest News BIM Report The Specification Cycle New

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Support Training

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About NBS

Platform

NBS Chorus Plans and Features New ROI Calculator Uniclass 2015 SpeedSpec New Whitepaper New Book a demo Sign in to NBS Chorus NBS Source Book a demo Go to NBS Source Other tools and services Sign in to EzySpec

Resources

Articles Case Studies Latest News BIM Report The Specification Cycle New

Support

Support Training

Contact

About NBS

The Specification Marketing Cycle

A free, downloadable tool to help you plan and get the most out of your marketing activities on the journey to product specification.

Plan your marketing with NBS 

To help you as construction product manufacturers plan your marketing activities and raise awareness of your products across the construction timeline; we've designed the Specification Marketing Cycle. Use this tool to help you visualise the specification process and assess what marketing tactics are best to use and where. 

The Specification Marketing Cycle shows the steps people go through when specifying products. We've designed it around the typical sales pipeline for manufacturers on the route to specification. Use the tool to help plan out marketing activities that deliver everything specifiers need to find, select, and specify your products.

The cycle begins with creating awareness of your business and its products and ends with re-engaging specifiers for future projects. The cycle follows every step to take to get your products specified - and for them to then stay in the specification during the building phase.

Use this free resource to understand a wide range of marketing tools and how you can use them most effectively to drive specifications through the design and construction process.

Start building your marketing strategy and planning your marketing activity with the NBS Specification Marketing Cycle - download now.